Visitor Satisfaction and Resident Sentiment Surveys

The Challenge & Solution

The State of Hawai‘i is responsible for tracking visitor satisfaction levels as well as resident sentiment about the visitor industry. Anthology’s Research Group was selected for ongoing research with Hawai‘i visitors from each of the state’s major market areas, including the U.S. mainland, Japan, China, Korea, Oceania and Canada. Since no two countries are alike, data is collected using the method preferred in each major market area, including airport intercept surveys with departing visitors, and online/email methods. Anthology combines all data from different sources into a single data set for analysis and reporting.

Anthology has also conducted the annual Resident Sentiment Survey to measure and track attitudes toward the visitor industry among Hawai‘i residents. This data is used to inform the Hawai‘i Tourism Authority’s strategic plan.